Brand to Watch

LC 23

LC23 was founded in December 2010 with the idea of ​​Leo Colacicco, a Project Manager with the vice of e-fashion, born and raised in Gioia del Colle (Bari), which, after a period of study and work spent in Milan, returns home and decides to create his own brand and an e-commerce place to sell his own creations.

LC23 comes exclusively as a brand of shirts, but in future projects  Leo Colacicco has plans to extend the brand to other clothing.

The shirt LC23 is a unique piece and extremely studied in detail, made 

​​entirely by hand and completely made ​​in Italy.

The name of the brand was born from the union of the initials of the name and favorite number and charms of its creator, the number 23.

The brand fully reflects the philosophy of its creator, based on concepts such as: Customization, Distinction, Quality, Tailoring, Style, Passion, and Love.

In a few words: HANDMADE WITH LOVE.

SCARTI - LAB 

SCARTI-LAB is not a brand that follows a marketing idea at the service of clichéd, mainstream fashion.

In the context of Bologna’s historic palazzos, Tony and Melissa have brought together a group of friends whose distinctive style and fashion sense sets them apart from the crowd. Each of them has a different background and different experiences, but they all have the same drive, the same desire to express the cult of personality through clothes with an original story to tell.

The genes in SCARTI-LAB’s DNA combine local identity with civilized cosmopolitan style and respect for diversity. Tradition and modernity come together in a hyperkinetic, concentrated work environment, where they recognize each other’s qualities and together blaze a trail that is destined to go far.

Through an attentive and carefully thought-out production process they seek to create models that are peerlessly crafted in every detail and enhanced by tried and tested experts in fabric manufacture and research, textile washes and treatments, and craft and customizing services.

The know-how of professional experts and skilled workers is combined slowly in meticulous manual craft processes that turn every product into a reciprocal voyage of discovery and enrichment.

For research fanatics like them, this passion is a celestial, demonic drug that tempts and pleases but also drives them constantly forward. They never tire of exploring new territory, experimenting with new treatments and studying iconic, rare and special garments, but always take their time.

The result is a range of inimitably stylish garments with an exaggerated insistence on details (like the tattooed rear label on their jeans) that would be impossible for the avid rush of mainstream fashion to produce.

They have returned to a traditional working model but with a modern mindset. SCARTI - LAB produce garments that are highly detailed and which depend on hand-tailoring, a love of antique, hard-wearing quality and a capacity to conduct global research in both the real world and on the web.

I’m sure you will excuse their lack of modesty once you have actually seen scarti – lab 5-pocket jeans or tried on one of their shirts that have been washed and treated by the loving hands of their experts.